Fox has banned an uncensored version of Scarlett Johansson's new Super Bowl commercial.
According to USA Today, the 30-second SodaStream ad was rejected due to its use of the phrase, "sorry, Coke and Pepsi".
Her star Johansson makes her own fizzy drink in the ad, before wondering how to make it "viral". She then removes her bathrobe and drinks from a straw seductively, before mentioning the rival companies.
SodaStream CEO Daniel Birnbaum claimed that Fox rejected the ad "because they're afraid of Coke and Pepsi".
"What are they afraid of?" Birnbaum said. "Which advertiser in America doesn't mention a competitor? This is the kind of stuff that happens in China. I'm disappointed as an American."
Fox and Pepsi have yet to comment on the story, while a Coca-Cola spokesperson said: "I can confirm we did not pressure Fox. Other than that, we don't comment on our competitors' efforts."
Johansson's deal with SodaStream has also been met with controversy, due to the Israeli company's factory in the West Bank settlement.
Oxfam has been among the critics of the collaboration, as Johansson is an ambassador of the charity.
The actress has defended her contract with the brand, saying: "SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights.
"I believe in conscious consumerism and transparency, and I trust that the consumer will make their own educated choice that is right for them."