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Elva Hsiao opens her first fashion store

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The Mandopop singer says Kai Ko is too expensive to be her spokesperson

Elva Hsiao

Taiwanese singer Elva Hsiao officially opened a store for her own fashion line ‘Carry Me’ in Taipei recently, spending a total of NT$30 million (S$1.27 million) for its opening ceremony. She was said to have spent NT$2 million (S$85,000) on promotions for her new store too.

Elva share that she was so nervous she lost sleep the night before, however, the look of satisfaction on her friends and fans’ faces helped eased her stress on the shop’s opening day.

Her boyfriend, Taiwanese actor Kai Ko, did not attend the opening ceremony as he was filming in Shanghai. When asked if she would invite him to be the spokesperson of her brand, she replied: “He’s too expensive for me!”

Earlier, Kai had posted up a photo of himself carrying a black ‘Carry Me’ handbag, and that in just 10 days, 150 pieces of the bag was sold online, generating a profit of at least NT$800,000 (approximately S$34,000) for Elva.

On the opening day itself, he also posted up a photo of himself with a ‘Carry Me’ store bag, saying, “All the best for the opening of ‘Carry Me’!”

Socialites Aimee Sun, who just gave birth, and Yang Xiurong, who is currently expecting, also graced the ceremony. When asked if she would be influenced by her friends to be a mum soon, she laughed, pointed to her store and said: “Nope, because I just gave birth to a huge baby!”


Kai Ko


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